Real added value for sports organizations

Direct impact on profit


You perform on the field, we perform behind the scenes, looking for real added value for sports organizations.


We focus on indirect procurement of goods and services. In addition, we target short term quick wins and long term recurring savings with direct impact on your EBIT.

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We provide support in complex and strategic projects, such as change and implementation projects. Furthermore, we assist in the negotiations with authorities and stakeholders.

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The “Why?” behind Stimax

Stimax Sports emerged out of an absolute passion for sports. Learn how Stimax brought the real life experience of playing against Kevin Debruyne and Romelu Lukaku together with reporting millions of added value in savings within multinational companies.

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Discover our services

We are not a typical sports consulting firm. This entails that we do not focus on topics such as brand management, sponsorship, scouting, player management and/or fan engagement. On the contrary, our primary goal is to create more time and budget for your organization in order for you to focus on your core. Therefore, we are able to offer you a customized service with direct impact on your profit.

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Our values

Passion is the reason why Stimax Sports was created. A passion for sports, but also a passion for what we do. Because only by loving what you do, you can do great work.

We as Stimax, we always want to improve ourselves, day by day. We hate to lose; a mentality that we also carry throughout our work. We always focus on achieving the defined targets.

Team spirit
You can only achieve the best when you play as a team. That is why we always put the team goals first, not only within Stimax, but also within the organizations we work for. If we want to achieve the main goal, we need to work closely and in good relation with all the stakeholders involved.

Long term vision
Our main focus is to look for a long-term, recurrent added value in line with an economical, social and ecological long-term vision. We will never give preference to an ‘easy’ win if this jeopardizes a future-proof world for the next generations.

Stijn Laenen

“We do what we do best and we just love what we are doing.”

Steve Jobs

“The only way to do great work is to love what you do.”

Sam Walton

“If you love your work, you’ll be out there every day trying to do it the best you possibly can, and pretty soon everybody around will catch the passion from you – like a fever.”

David Frost

“Don’t aim for succes if you want it; just do what you love and believe in, and it will come naturally.”

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